The Mind Factory
Creating Outstanding Thinkers and Communicators

Why Writing Dynamics™?

People with good writing skills are worth more: much more. Those in the top 20% of writing skills earn three times more than those in the bottom 20%. (See study of graduates in the workplace by linguist Stephen Reder reported in Fortune magazine, December 1998).

Surprised? Yet a moment’s reflection on the nature of ‘knowledge work’ suggests we shouldn’t be. Knowledge workers work with ideas. They must not only have ideas, they must also be able to ‘get them across’.

How well they write directly determines their effectiveness, their worth and their pocket.

But can’t everybody write?

Of course...but it depends what we mean by ‘write’. If we mean mastery of grammar, punctuation and vocabulary, most of us do well enough.

But if we think about the needs of the business writer for productivity and persuasion, then maybe not. Think about time. Think about results. And what about the busy reader’s craving for clarity and brevity? Think of information overload. Think about e-mail!

By these standards, it’s surprising how few of us have had any training in effective business writing.

Why Writing Dynamics™ then?

  • Because it does not teach ‘writing’
  • Because it reflects best global practice
  • Because the system works

Writing Dynamics™ does not teach ‘writing’ because that’s not how professionals do it. A comparison of amateur and professional writers makes the point. Amateurs ‘write’. Professionals plan and edit. They reduce the ‘writing’ or drafting stage to an absolute minimum. The key to improvement, then, for others is do learn what the pros do in the planning and editing phases.

That’s what Writing Dynamics™ teaches. That’s why we say it doesn’t teach ‘writing’. If you can speak, you can ‘write’. With the Writing Dynamics™ system, you can write better.

Writing Dynamics™ reflects best global practice.

What measures determine ‘best practice’? How about those used by the international business press? Roger Davies, lead author of Writing Dynamics™, won numerous awards for business writing and editing; for example, a record three Neal Awards (the business press equivalent of the Pulitzer). Davies, who is an Englishman, was given this recognition by the US business press, whilst writing in Canada! Hence the global perspective, since validated in 10 countries.

While some writing programmes still invoke debates about ‘s’ versus ‘z’ spellings, or when to use forms of address like "Esq.", Writing Dynamics™ adopts a ‘global’ perspective. It may be the first (the only?) writing program designed for global use. Why? Because business is global!

The Writing Dynamics™ system works.
Many Writing Dynamics™graduates experience a dramatic and immediate improvement.One even caught the award-winning habit. Sharon McInally, already president of her own communications company says…

I attended a Writing Dynamics™ in 1993.
I was quite nervous about writing my first annual report at that time.
The week after I took WD I wrote the rough draft in record time! The report went on to win two international communication awards!

I was sold on the WD writing system and have been using it ever since.

 

And that’s the secret - a system:

  • A system that teaches ‘amateurs’ the techniques of professional writers
  • A system that fosters productivity, persuasion, clarity and brevity
  • A system that works for international businesses
Above all, Writing Dynamics™ teaches a system that works for both writer and reader.

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